Offering a private cabana rental is an ideal way to add prestige to your resort property, but it can also offer the opportunity for additional revenue streams. By marketing your cabana amenities, you’ll be able to maximize the value of your investment and provide your guests with another layer of exceptional service. Here are just some of the ways you can leverage your private cabanas as a marketing opportunity.
Vacation Packages and Upgrades
By featuring your private cabana rentals in vacation packages on your website and in your brochures, you provide an easy upsell opportunity that can generate more income for the resort and add to the guest experience. This type of upgrade can also be incredibly useful in situations where a guest needs some extra attention, such as an unhappy guest or simply a VIP one.
Many resorts and hotels have discovered the power of loyalty programs. A free day in a private cabana is a unique giveaway for your return guests. Not only does it make the guest feel valued, but it also ensures those guests (and their wallets) will remain on-site for the day.
Special Event Promotions
The secret to a successful special event promotion is to provide something unique. Whether it’s New Year’s Eve or the Super Bowl, a private cabana can create an exceptional backdrop for a party. In high-quality commercial cabanas, it’s easy to securely install TVs and sound systems to make your cabanas incredibly versatile.
Social Media Giveaways
Every marketing department is looking for the next great campaign to grow their social media following and create buzz, and most marketing professionals will agree that a social media giveaway is a simple way to do just that. Create a unique package for your next giveaway that includes one of your most valuable assets – your VIP cabanas.
New Service Announcement Emails
Email marketing works best when you have something exciting to talk about. Gain more traction with your email marketing campaigns by announcing new or featured services. When it comes to your cabanas, this could include beach bonfire packages, cabana suites for special events, private butler services, or spa service upgrades.
On-Site Restaurant Cross-Promotion
Whether it’s a romantic candlelit picnic or an intimate dinner party, you can give your guests the opportunity to upgrade their private dining experience. Your on-site restaurant gives you access to your guests in a unique way. Use a beautiful photograph of a couple dining in their cabana to create an insert for your check presenters or add a small advertisement on the back of your menu.
Similarly, by creating menu displays for your on-site restaurants in your cabanas, you can tempt guests into stay on the property for their evening meal.
Explore Your Private Cabana Options
At Resort Cabanas (a division of Eide Industries, Inc.), we specialize in designing, manufacturing, and engineering custom commercial cabanas and pre-engineered options. With almost 80 years of extensive design, construction, metal fabrication, industrial sewing, and installation experience, we are proud to offer the highest quality products possible made right here in the U.S.