Whether your luxury real estate listing boasts unobstructed views, private beach access, or an unforgettable floor plan (or all of the above), today’s most affluent buyers are looking for captivating designs, effortless comfort, and integrated convenience. So, to maximize the marketability of your multi-million-dollar listing, you need to have the hottest, in-demand, resort-style amenities to highlight. Today, it’s not enough to have an Olympic-sized swimming pool – you also need to have the VIP Cabana to complete the scene.
The truth of the matter is that we live in a fast-paced world, and high-net-worth individuals are often the busiest of us all. To successfully market a high-end property, it’s essential to incorporate certain keywords that spark interest, communicate real luxury, and make your listing Search Engine Optimization (SEO) friendly.
5 Upgrades Make Your High-End Real Estate Listing More Marketable
Here are five relatively simple but incredibly powerful home improvements your client can make to transform their property from “impressive” to “spectacular” – while empowering you with some of the most desirable keywords in the luxury real estate market.
Keyword #1: Heated Floors
Depending on your location’s climate, heated floors (aka radiant heating) can be incorporated throughout the house or simply in the bathrooms. As one of the hottest luxury amenities (pun absolutely intended), heated floors add subtle comfort that’s always present but never intrusive.
In addition to heated flooring, consider other special additions like a warming towel rack and spa-retreat shower heads in the bathrooms.
Keyword #2: Wine Cellar
Know your audience. When it comes to sophisticated amenities, there’s not much that can top a wine cellar. While the term may initially bring to mind the bottle-filled basements in Italy or France – a wine cellar doesn’t have to be underground (or even very large) to add to the property’s value. From renovating a closet to transforming an underused utility room, creating a wine cellar can be much simpler than you ever imagined.
Keyword #3: Outdoor Kitchen
Regardless of whether your property is in a warm or cooler climate, the more time homeowners can comfortably spend outside, the more valuable the property becomes. From a five-star grill and a pizza oven to infrared heaters and top-quality furniture, a well-equipped patio creates the ideal backdrop for outdoor living and upscale entertaining.
Keyword #4: VIP Cabana
To make the pool area truly marketable, it needs to be positioned as an outdoor oasis. A VIP cabana adds style, class, and comfort to luxury properties that’s reminiscent of the homeowner’s favorite tropical resort.
When choosing the best VIP cabana for the property, be sure your client understands that a commercial-grade product (and not an everyday residential version) is necessary – as the significantly lower quality product will be more work than it’s worth.
Keyword #5: Retractable Shades
Commercial-grade retractable shades (including awnings and roof structures) provide shade when the property owner wants it and open skies when they don’t – all at a push of a button. Today’s versions can integrate seamlessly into the architecture of the home, bringing resort-quality sun protection into the design of the high-value estate. They offer the added bonus of increasing the home’s energy efficiency – yet another exceptional keyword to include in the listing.
Let’s Discuss the VIP Cabana Options for Your Luxury Real Estate Listing
At Resort Cabanas (a division of Eide Industries, Inc.), we specialize in designing, manufacturing, and engineering custom commercial cabanas and pre-engineered options. With almost 80 years of extensive design, construction, metal fabrication, industrial sewing, and installation experience, we are proud to offer the highest quality products possible, made right here in the U.S.