Rather than a one-size-fits-all approach to advertising, hotels can take advantage of the upcoming Valentine’s Day to target their clientele with personalized ads. Every couple is different, so why not build your campaign around relationship milestones to offer your guests a hotel package they would truly enjoy?
Here are just a few ways in which you can personalize your ads for hotel guests based on milestone targeting and potentially capture new audiences.
Newly engaged
As soon as a couple gets engaged, it’s all about the wedding plans. Use this as an opportunity to attract engaged couples to your hotel or resort with honeymoon offers or destination wedding packages. Get your ads in front of those who would be interested in your offers by specifically targeting an audience who’s “recently engaged” on Facebook and Instagram.
Anniversaries
Romantic weekends away are the perfect anniversary idea. If you’re looking to cater to this demographic, look at some creative ways to target these couples through social media with personalized ads. Take it a step further by targeting men only, for example, who might want to surprise their wife with an upcoming anniversary trip.
Couples with kids
Family travelers are a very specific demographic, and they’re going to have very specific needs. Some ways to appeal to couples traveling with children as a family-friendly hotel include playing up the fact that your hotel rooms feature kitchenettes or amenities such as on-site childcare or themed pools.
If you’re located near popular family destinations, highlight that in your ads. On Facebook and Instagram, you can target ads to parents and segment it by the children’s age group as well.
Consider various ways in which you could target couples with more personalized advertising and offers. Make your hotel stand out as the ideal getaway or family-friendly hotel — and it’s all in your marketing.
At Resort Cabanas (a division of Eide Industries, Inc.), we specialize in designing, manufacturing, and engineering custom commercial cabanas and pre-engineered options. With almost 80 years of extensive design, construction, metal fabrication, industrial sewing, and installation experience, we are proud to offer the highest quality products possible, made right here in the U.S.